Five marketing tips for the holiday shopping season

*Editor's note: This article was updated on November 30, 2021 from its original publish date of November 25, 2019.

Businesses aiming to exceed sales expectations this holiday season are planning their strategies now. That means focused attention on driving customers into your store and to your website—or a mix of both.

Follow these five marketing tips to help you promote your business and capitalize on this peak retail season.