4 minute read
Why buy now pay later is a 2022 trend to watch
Over the past few years, buy now, pay later (BNPL) has gone from a niche payment method to one of the hottest trends in payments. According to research and interviews conducted as a part of our 2022 Commerce and Payments Trends Report, this is the year that BNPL will become a mainstream payment method.
Understanding buy now, pay later
Installment payment plans are nothing new; retailers like furniture stores have allowed customers to pay off large purchases in installments for decades. Buy now, pay later brings the concept into the digital age by allowing any retailer to offer installment payments for any product, no matter how small, both online and in-store.
The recent surge in BNPL transactions can be attributed to several factors, including rising merchant adoption, its omnichannel application, flexibility, and loyal youth consumers."
Gaylon Jowers, President at TSYS Issuer Solutions, SEVP at Global Payments
Unlike other payment types, customers are often exposed to BNPL at different points in the buyer's journey. For example, when browsing products online, they may see the BNPL installment price on the product page, which helps make the product feel more affordable. Consumers can also choose BNPL at checkout. In addition, some issuers and financial institutions are now offering buy now, pay later so that cardholders can pay for specific transactions in installments, allowing them to better manage cash flow and potentially avoid late fees.
BNPL by the numbers
According to Juniper Research, BNPL payments are expected to account for nearly a quarter of all global ecommerce transactions by 2026, up from just 9% in 2021. It's a payment type that attracts all audiences, particularly Gen Z and millennials, with eMarketer forecasting 44% of Gen Z and 37% of millennials making a BNPL payment in 2022, compared to 23% of Gen X and 9.4% of baby boomers.
BNPL usage forecast in 2022 by generation
44%
Gen Z
37%
Millennials
23%
Gen X
9.4%
Baby boomers
Acceptance of buy now, pay later can be seen across the globe:
- Mercator notes that the US volume of BNPL is projected to surpass the $100 billion mark annually by 2024, up from $55 billion in 2021.
- According to a recent Visa survey, Canadian consumers increased their adoption of installment payments by 30% within the previous 12 months, with installment payments in Canada estimated to account for $50 billion annually.
- A survey by Bain shows that 10.1 million people used BNPL in the UK in 2020, up by 70-80% over the prior year.
- According to Bloomberg, China could see BNPL account for $58 billion in sales within the next three years.
The rise of regulation
BNPL is a relatively unregulated payment method, which is being looked at more closely.
In December, the Consumer Financial Protection Bureau (CFPB) issued a series of orders to five major BNPL providers to collect information about the risks and benefits of their solution. The CFPB is concerned about the potential for consumers to accumulate debt too quickly.
Regulators around the globe are similarly weighing their options. PYMNTS notes that the UK is currently exploring whether or not the exemption in the Consumer Credit Act for delayed payment of goods and services applies to BNPL. The European Commission and Australia may also seek to regulate BNPL within the next year.
BNPL is likely here to stay, but how it will look during a down economic cycle, with greater regulatory oversight or as interest rates rise remains to be seen."
Cameron Bready, President and COO at Global Payments.
The way forward
To ensure you're meeting customer payment preferences in 2022, buy now, pay later is a growing opportunity that you should explore. Working with a trusted payments partner can help you navigate regulations that may impact this space over the year and beyond.
Looking to add buy now, pay later to your payments mix? Learn more about our options.
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