Email and analytics
tools that keep
customers close and
help you grow

Launch campaigns and track your ROI with us, through
easy-to-use dashboards.

Simple emails.
Real results

Email marketing is one of the most effective ways to incentivize customer spending, win back lapsed customers, and attract new ones.

Engage customers with timely, personalized email campaigns and push notifications. Then track your performance, and optimize for ongoing success.

  • Create personalized email campaigns—fast with customizable templates and drag-and-drop editing.

  • Build accurate customer lists from your customer loyalty data. Send targeted campaigns, or import customer details to create and manage mailing lists.

  • Automate email campaigns to send the right message to the right customer at the right time.

  • Offer coupons and discounts ready to redeem immediately, in-store.

Innovation in action

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"I would recommend this product not only because of ease of use, but because I can now tie my email marketing to the actual sales that I make after marketing goes out. I know immediately whether to try that tactic again, or not. The insight I receive from Analytics is priceless!"

Tony Bigonia 

Grow through data

Do you know what your customers really want? Our marketing analytics tools give you the customer data to make smarter business decisions—in intuitive and concise dashboards.

Benchmark against competitors, measure campaign effectiveness, and manage your reputation across key social platforms.

  • Track key metrics—including revenue, sales trends, and average transaction value.

  • See transaction trends for new vs repeat customers.

  • Measure email engagement rates.

  • Review average spend—and identify opportunities to improve performance.

  • Impact your social reputation on sites like Google, Yelp, Facebook, TripAdvisor, and SuperPages. Respond to comments and queries directly from the dashboard.
Innovation in action

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“Heartland Analytics has allowed us to see where our customer base is coming from and their spending patterns so we can focus our advertising dollars more efficiently.”

Brent Baker

Perks that work

Ignite sales and attract new customers, with our gift and loyalty programs.


Ready to reach your customers?
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Your questions, answered

  • How can I build lasting relationships with my customers?

    Adelita, Customer Support Expert

    Email marketing is the most effective way to keep your business front of mind. And it’s easy—send customizable emails to customers and track your return on investment.

  • How do I connect my subscriber data with your email marketing tools?

    Adelita, Customer Support Expert

    Connecting subscriber data* is as easy as uploading your contacts CSV file directly into our Email Marketing tool. From there, you can keep growing your contact list through our customizable sign up form or via manual entry.

    *Customer consent may be required

  • How do I access email marketing and analytics tools?

    Adelita, Customer Support Expert

    You can manage all your marketing activities and analytics with one login to our Merchant Portal.

  • What other value-added services does Global Payments offer?

    Adelita, Customer Support Expert

    Along with our email marketing and analytics tools, we have gift and loyalty programs to help attract, engage, and retain customers.

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