Analytics Starter — turn insights into action

Get to know your business, customers and competitors — better. From sales trends and campaign impact to buying behaviors and competitive insights.
Get Analytics Starter
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Understand your customers and competitors like never before

Analytics Starter gives you the tools you need to analyse customer data and competitive performance. So you can focus your efforts where they make the biggest impact.

  • Spot trends in spending behaviors
  • Discover what keeps customers returning
  • Track past sales trends to help prepare for the future
  • Improve the effectiveness of marketing campaigns
Get started

Two easy-to-use, powerful tools in one

Both designed to help you manage, understand and improve your business.
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Payment Analytics

Track how well your business and marketing plans are working with easy-to-understand, actionable insights. Payment Analytics uses payment data to analyse customers’ spending behaviors and turn them into straightforward — yet powerful — insights.

  • Compare sales between new and returning customers
  • Understand which locations are performing better — and which are worse
  • Learn which times are the most and least busy for your business
  • Improve sales forecasting
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Competitive Benchmark

Compare your performance against local businesses in your industry — and use your new insights to get ahead. Competitive Benchmark combines industry data with card transaction information to show how you perform against direct competitors.

  • Understand if customers spend more or less with you than your competition
  • Identify areas where your business performs better than your competition — or not
  • See how often customers return to your business compared to your competitors
  • Understand your market share compared to your local competition

The insights you need — at your fingertips

Run and grow your business better — from anywhere, at any time. Our tools give you an easy, efficient way to get the data you need, when you need it. On any device, anywhere in the world.

Available from anywhere

View the data you need from your computer or phone.

Easy to use

Access at-a-glance dashboards and reports or drill down to details by location.

Actionable

Analyse trends over time and identify patterns in your data with month-on-month and year-on-year data comparisons.

Timely

We update data from all your establishments and e-shops daily.

Unique

The data you will see is unique. You won't get them anywhere else. You can compare your establishments or compare yourself to the competition.

Predictive

We take it one step further with predictive analysis to help you understand how your sales may trend in the future.

Ready to better understand your business, customers and competitors?

Talk to our experts

FAQs

The tool includes data about payments made at your payment terminals or through your payment gateway. Competitive Benchmark also includes anonymized data from your competitors.

Your competitors operating in the same industry and in the same area as your establishments have been selected to compare your business's performance. However, due to European GDPR legislation, we cannot provide you with detailed information about the included competitors.

Payment Analytics data is updated daily. You will therefore see data from the previous day as the latest data in the reports. Competitive Benchmark data is updated monthly around the 15th of the month.

Data for the last 2 years are available in the application.

To the sales line +356 22265650 or by e-mail to [email protected]