Give Your Customers A Say When They Pay.

How It Works

Each customer answers one question and because of this  97%* of people say they'll rate, the combined scores will give you a full picture of how your customers feel, linked to how much they spend. The questions are rotated from a core set of five (such as ‘Please rate the service from 0-9′ or ‘Please rate the value from 0-9′). You can also add your own customised questions too.

truRating want to thank people for sharing their opinions, so every time someone rates, they'll have a chance to win a prize. They'll also make a monthly charity donation linked to the volume of ratings.

*From independent research conducted by PureProfile in 2014 with 6,000 consumers across 6 countries.


You can register at – you'll then receive a welcome pack and your ratings will be activated on your payment terminals within 28 days.

If you've an eCommerce website you can also collect ratings from your online shoppers using the truRating eComm widget, which can be downloaded from


  • Data will be available for you to view within 24 hours on your truRating online dashboard

  • You can set up alerts and benchmark against competitors

  • You’ll have a free online profile page to promote your business on the truRating consumer website  - you have editorial control over the information relating to your business.

Watch The Trurating Video

truRating quickly and simply collects real-time ratings and insight through a payment terminal, connecting businesses and their customers like never before. TruRating calls it the ratings revolution; converting consumers into consultants and helping businesses turn first time customers into lifelong advocates.

If you'd like to chat with someone from the truRating team, please call  0330 123 1310* or email - [email protected]

Joining truRating will give your customers a voice and will give you better data to make more informed business decisions.

*Lines are open 9am – 5pm, excluding public holidays. To help truRating continually improve their service, and in the interests of security, they may monitor and/or record your telephone calls with them. Any recording remains their sole property.

truRating is a registered trademark of truRating Ltd and has patents pending.