Financial inclusion for thousands—in less than 40 days
Brazil launched a massive social program to provide its citizens with digitally distributed financial aid. But not everyone was able to access the funds—an estimated 45 million people in the country don’t have banking relationships.
Carrefour Brasil—the country’s leading supercenter retail chain—and their financial services arm, Banco Carrefour, recognized there was a tremendous opportunity to better serve their customers without banking relationships. For help they turned to Global Payments’ TSYS issuer solutions to create digital prepaid accounts to make these government funds available to their underbanked customers, allowing for greater financial inclusion.
Launching relief quickly
Banco Carrefour and TSYS designed a prepaid, closed-loop digital account for customers to access their monthly government benefits on their smartphones. They could spend them as desired at nearly 500 Carrefour and affiliated stores.
This innovative prepaid digital program was ready in record time—just 40 days from start to finish. In addition, large numbers of Carrefour customers now have access to a store account for the first time, allowing them to develop a financial history with the potential to qualify for convenient credit accounts.
Delivering in a critical moment
"Time to market and adaptability are key characteristics to success,” said André Tonelini, customer director, Banco Carrefour. “Banco Carrefour and TSYS demonstrated both on this initiative, supporting our customers in this critical moment. This strengthens our partnership and common objective of providing relevant and quality solutions to our customers.”
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